Coaching is one of the most effective ways to develop people. It creates an environment where people know how much you care and are willing to do to help them achieve greatness. It is not about the coach, it is all about the coaches. One of the real joys is both individuals will derive benefits from the experience.
The unique modality of coaching is an opportunity to reward striving employees, encourage greater achievement and develop people beyond their own self-limiting beliefs. The most successful individuals, athletes, actors, executives, and students all have derived benefit from being coached. The only people who don't need a coach are those who choose to be mediocre.
There is both art and science in the application of coaching. The coach has to work at becoming a highly competent coach. It is not something that should be approached casually or be taken for granted. It is hard work and requires training and skill development.
The rewards of effective coaching are greatest for the individual, and for the coach. A company that values its people will grow stronger, make more profits and develop their company into a great place to work when coaching is an integral part of the culture.